About the Brand Joy Lab

The Brand Joy Lab is an ongoing research practice from PETERMAYER, the New Orleans advertising agency. It helps brands build their emotional advantage.

What does the Brand Joy Lab do?

We listen. Our database of 15,346 respondents shows how Americans experience joy through brands and everyday life, and we survey hundreds of new people each month. Our Joy Mapping process finds where a brand’s advantages fit naturally into its audience’s lives, away from competitors. Then we deliver recommendations for immediate wins and long-term growth.

Why measure joy?

Emotional value is brand value. When you make things people care about, they pay you back. Every opportunity we find ties back to an emotional truth, because joy drives purchase intent.

Our promises

  1. All data is sourced and based on human responses. No black boxes here.
  2. Every opportunity ties back to an emotional truth. Because joy drives purchase intent.
  3. Every recommendation is meant to be put into action and measured.

Where can I learn more?

Read how we measure joy, browse our reports, or tell us about your brand. The panel runs monthly across 16 territories of daily life.